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Calculating a CLV measure
Has anyone calculated CLV on a 24 month contract period where there are customers who have been there longer than 24 months? Payments are monthly
I am trying to get the average CLV per customer.
The data has been pulled into Pyramid Analytics as a aggregated table
3 replies
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Hi Kate,
Can you give an example of your data and the calculations you want to perform and how you want to present them ? Maybe some dummy data in excel or something.
Thanks,
Ian
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Hi Kate,
Is the above possible? We need a little more information to be able to help you effectively.
Thanks,
Ian
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Marking this as answered since there has been no response.